Kearsey A, Varey R J

Public Money & Management, (UK), Apr-Jun 1998 Vol 18 No 2 Start page: 51 No of pages: 10

Points to the lack of a universal definition of marketing and to the difficulty of applying product-based concepts to services marketing and to the public sector in particular; discusses characteristics of public sector and non-profit organizations, and reviews the literature on consumer choice in the public sector context. Examines marketing management and planning and the marketing mix, noting implementation issues and questioning whether politicians will allow a strategic marketing approach to be adopted in the (UK) public sector.

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Members of the public are being invited to help shape policy on Britain’s support to developing countries. A series of regional development policy forums, set up by the Department for International Development (DFID), aims to improve links between the public and government on aid issues. International Development Secretary Clare Short said such forums were designed strengthen Britain’s commitment to international development.She said: “These forums will give people from all parts of society including academia, churches, voluntary sector and the private sector, the chance to scrutinise the work of DFID and to share ideas for development with us, using their wealth of knowledge and experience.”

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Health services managers are fed up with the continuing delays in issuing guidance on the Private Finance Initiative, says the Institute of Health Services Management.
After an initial flourish when Labour first came into power, it says health ministers have failed to give a convincing lead to senior managers charged with developing a range of highly complex new hospital projects.

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