Kearsey A, Varey R J
Public Money & Management, (UK), Apr-Jun 1998 Vol 18 No 2 Start page: 51 No of pages: 10
Points to the lack of a universal definition of marketing and to the difficulty of applying product-based concepts to services marketing and to the public sector in particular; discusses characteristics of public sector and non-profit organizations, and reviews the literature on consumer choice in the public sector context.