Rod SheaffThis comprehensive book covers the main aspects of marketing and describes how conventional marketing methods can be adapted for use in healthcare and publicly funded systems responsible for health promotion and health service planning. The book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in healthcare systems: healthcare purchasing, health promotion, public hospital provision, primary care and consumer research. Responsive Healthcare focuses mainly on the British health system and its recent reforms, but the general themes and lessons to be learned are applicable worldwide.

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The Government is to allow local councils to charge utility companies when they irritate travellers by digging up roads and pavements.Two councils are to be allowed to charge companies ‘rent’ while the road is unusable by its usual traffic.

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Four streets in Manchester are beginning to see the fruits of a pioneering new scheme to breathe new life into rundown areas.Following extensive consultation with residents, street surfaces have been ripped up and replaced, street parking re-organised, and some houses knocked down to make way for green lawned areas where children can play.

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