Archives for March 21st, 2002

RESPONSIVE HEALTHCARE

Book News, PublicNet: 21 March, 2002

By Rod SheaffThis comprehensive book covers all main aspects of marketing and describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning. Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital provision, primary care and consumer research. Responsive Healthcare focuses mainly on the British health system and its recent reforms, but the general themes and lessons to be learned are applicable to most health systems and the book will be of interest to health service managers and clinicians worldwide.

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BROADBAND HITS TOWN

Headlines, PublicNet: 21 March, 2002

A ‘broadband town’ is one of the initiatives to be funded by the Government to help kick start the nation’s interest in the next step forward in technology.Buckfastleigh in Devon is to be introduced to the benefits of broadband by linking up the school, health centre, town hall and library to the technology and by establishing a community access centre.

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NHS TOPS AGENDA

Headlines, PublicNet: 21 March, 2002

The Chancellor has given a clear indication that the forthcoming budget and public spending round will give the NHS the funding it needs to put it on a sustainable footing not just for a couple of years but for the long term.The comments came in a speech to the Social Market Foundation and have been welcomed by NHS professionals. The BMA welcomed what it says is recognition that the NHS needed ‘massive and sustained investment’. It says that investment is starting to pay dividends but those both patients and staff would still have to wait several years to see the results.

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