Senior Communications staff within local councils are the latest target for the Improvement and Development Agency. It is to build on its training and communications toolkits by launching a leadership development programme aimed at senior council communications professionals and heads of communications.The object of the programme is to create a group of top-tier local government communications executives who are serious about a career within, and the improvement of, local government communications. IDeA says it will be a heavyweight programme and people wanting to take part will have to have their applications supported by their chief executive.
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