The real needs of older people are not being heard because of stereotypes that paint them as problematically sick and vulnerable, heroically young and active or comically grumpy like television character Victor Meldrew, according to a new report.The study, from the Joseph Rowntree Foundation, also says that professional attitudes that treat old age as if it were ‘an illness for which there is no cure’ are no less damaging and it challenges service planners and providers to do better.
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