Local authority communications staff are being offered more help in persuading local people about the improvements that councils have made to services. The Audit Commission has teamed up with the IDeA to develop a new training module for press officers and others. The Connecting with Communities module is being launched to share advice and good practice on spreading information about the new Comprehensive Performance Assessment of local councilsThe Commission says it has taken a fresh look at CPA. It is moving towards a star-based rating system for councils and has branded its revised approach as ‘The Hard Test’. The Commission believes this more stringent test will present council communicators with a tougher challenge to persuade local people of improvements councils have made.
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