This report from the Society of IT Management, describes how the bar is being raised on what it expects councils to achieve in this vital area for modern public services. From January 2007 a new ranking of effective, efficient and engaging will be awarded. It will be placed below the excellent ranking.Examples of twelve sites that offer a compelling user experience are provided in the report along with detailed analysis of what makes them such good websites. Six of the sites are from local government: these are: Birmingham, Brent, Maidstone, Poole, Surrey and Wrexham . The remainder are outstanding examples from other sectors, including Amazon, Easyjet, Visit Britain, Friends Reunited, the Equal Opportunities Commission, and the BBC.
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