Archives for February 10th, 2006

REACHING THE iPOD GENERATION

Features, PublicNet: 10 February, 2006

By Leonora Corden Marketing and public service seem to be unusual words to include in the same sentence. But the reality is that increasingly public services need to get messages across to service users and others. Top of the agenda at the moment is the ‘awareness campaign’ to encourage take-up of on-line services. The author explains how the marketing challenge can be approached and describes some of the options.



REGIONS ACCUSED OF SNUBBING PUBLIC TRANSPORT IN BUDGET PLANS

Headlines, PublicNet: 10 February, 2006

The English regions are today accused of giving a massive snub to public transport needs after allocating almost three-quarters of their proposed budgets to roads and only 24 per cent to public transport schemes in their wish lists for Government funding for the next decade. The campaign group Transport 2000 highlights two regions – the East Midlands and the South East – which have put forward cases for spending 95 per cent of funding on roads.Transport 2000 says it is shocked at the roads bias and says the blame lies firmly with loose government guidance, which failed to prioritise public transport measures. The group’s accusation is based on advice to the government in Ten Year Regional Transport Plans submitted for the first time this year by regional government bodies.

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COUNCIL IT MANAGERS CONDEMN ODPM HANDLING OF E-GOVERNMENT PROJECT

Headlines, PublicNet: 10 February, 2006

Local authority IT managers have given an overwhelming vote of no confidence to the Office of the Deputy Prime Minister over its running of the 7 billion pound Local e-Government programme. Almost two thirds of them believe the ODPM had shown poor understanding of their organisations’ priorities and more than four out of ten described the management of the programme as ‘poor’ or ‘very poor’.Results from a survey of more than 260 e-Government practitioners from around 200 separate organisations leave the ODPM standing accused of serious failings in its handling of the local government e-enablement drive. The investigation was conducted earlier this month by Public Sector Forums, the independent network of e-Government professionals.

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