Features, PublicNet: 21 November, 2008
By Ossie Hopkins
This article was first published in Public Management and Policy and is reproduced by permission of the Association. http://www.cipfa.org.uk/pmpa/index.cfm
Attitudes to customer service are changing. The customer is no longer passive and grateful for what is received, but demanding with a growing sense of empowerment. In the midst of this fundamental social change it is not sufficient to simply ‘improve’ customer service. A more radical approach has to be adopted. The author describes the role of the Institute of Customer Service in fostering skills and promoting innovation in developing new models of service delivery.
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