Book News, PublicNet: 20 April, 2011
By Josh Bernoff and Ted Schadler
In Empowered, Josh Bernoff and Ted Schadler provide real-world examples of how innovative leaders, and their teams, use technology to solve customer problems. We call them HEROes — highly empowered and resourceful operatives. They’re people like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online.