The use of social media is rapidly increasing, but most councils are failing to exploit its potential to cut comunications budgets.

Some 74% of the population of the United Kingdom use at least one social channel. This includes between 18-24% of those over 55 years old. But a survey by Crowd Control HQ revealed that only 22% of Council officers said that training was available and 82% claimed that they were not too sure that their respective authorities have a clue at all.

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