Book News, PublicNet: 8 January, 2013
Ines Mergel has produced an easy-to-read guide to the development of a successful social media presence for government organizations.
Stocked with real-life examples and case studies, the book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization.