Book News, PublicNet: 15 April, 2014

In this book Philippe Deschamps explains how top managers stimulate, steer and sustain innovation.

Innovation leaders promote and address the innovation agenda in their organisation. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams.??For innovation to occur leadership has to be collective.

Read more on …