Lucas J R
Management Review, (USA), Feb 98 (87/2) Start page: 22 No of pages: 5

Points to examples of the platitudinous nature of some vision statements; dismisses arguments against the need for an organizational vision, listing reasons why one is required, e.g. to guide or to inspire. Indicates characteristics of illusory visions, stressing that ‘fictitious’ statements can lead to reduced morale; discusses critical components of a visioning process, from the organization knowing what it is before deciding on where it is going through to supporting the vision’s implementation. Adumbrates elements of a vision statement.

Subject(s): VISION, MISSION STATEMENTS, IMPLEMENTATION
Database: TMA: Top Management Abstracts RMI: Rapid Management Intelligence
Style: Technical
Indicators: Research Implication- *, Practice Implication- ***, Originality- ***, Readability- *, Total Number- ******** Reference: 27AF985
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