Training & Development, (USA), Apr 98 (52/4)
Start page: 44 No of pages: 4
Looks at the role of trainers within the change process and asks if this role could be expanded to include helping senior management to construct the actual change message. Considers how they can do this, identifying three objectives within the change message: providing employees with information about the change; addressing their concerns; and making a connection with their shared values. Advises trainers on the input they can make to all three objectives.
Subject(s): TRAINING, INTERNAL COMMUNICATIONS, ORGANIZATIONAL CHANGE, USA
Database: PTA: Personnel & Training Abstracts
Style: Theoretical with application in practice
Reproduced by permission of Anbar Management Intelligence