Campaign, (UK), Jan 1999. Start page: 10. No of pages: 1
Reports on how the UK’s Labour Government has increased expenditure on advertising since it took office in 1997. Looks at where the 30% increase has been spent and notices a trend away from trade, industry and crime prevention towards ‘social exclusion’ related issues. Examines the links between Labour ministers and the advertising industry and suggests that Labour’s positive attitude to advertising has brought about a change in the way Government promotes initiatives and programmes. Notes that some observers see the increase in advertising expenditure as a continuation of trends that began with the previous Conservative Government.
Subject(s): ADVERTISING, PUBLIC ADMINISTRATION, UNITED KINGDOM, ADVERTISING AGENCIES
Database: MLA: Marketing & Logistics Abstracts TMA: Top Management Abstracts
Style: Journalistic. ISSN: 0008-2309. Reference: 28AH112
Reproduced by permission of Anbar Management Intelligence