Abstracts: October 11th, 1999

INNOVATIONKanter R M

Harvard Business Review, (USA), May-Jun 1999 Vol 77 No 3

Start page: 122. No of pages: 11

Considers that significant – rather than superficial – corporate involvement in the social sector helps companies learn to innovate as well as do social good. Notes examples of corporate activity in North America’s education system (Bell Atlantic and IBM), welfare-to-work programmes (Marriott International and United Airlines) and inner-city development (BankBoston). Avers that, to make partnerships work, there must be a clear business agenda, strong partners on both sides, significant resource investment by all parties, a focus on the user community and its needs, the involvement of further organizations with useful skills, and long-term commitment. Quotes benefits accrued by the corporate partners

Subject(s): SOCIAL RESPONSIBILITY, INNOVATION, PUBLIC SECTOR

Database: TMA: Top Management Abstracts

Style: Theoretical with application in practice ISSN: 0017-8012. Reference: 28AS098

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