McDermott RThe Journal for Quality and Participation, (USA), Mar/Apr 1999 Vol 22 No 2.
Start page: 22. No of pages: 5.
Compares the skills necessary to implement organizational change with those required of political campaigners. Emphasizes the need to attract support and share the vision. Suggests the outline of a campaign strategy, stressing the need for commitment, clarity of message, effective communication of the required message, and recruitment of ‘campaign’ staff to research, manage and monitor campaigning.
Subject(s): ORGANIZATIONAL CHANGE, COMMUNICATION, MANAGING Database: TMA: Top Management Abstracts Style: Journalistic.
ISSN: 1040-9602. Reference: 28AL614
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