Abstracts: May 29th, 2002

By Donald R. Domm: John Carroll

Vision is a key part of both the concept and practice of leadership. Many
managers successfully create it and present it to staff. However, they are
often less good at retaining employees’ long-term commitment to the vision,
which results in lost opportunities. This article explores how effectively
senior managers build and sustain employee commitment to strategic vision,
and how they could improve.

Business Strategy Review Volume 12: Issue 4. Published by Blackwell.

To purchase this article you may use the Ingenta Pay Per View Service. To
view the complete article electronically go to www.ingenta.com, select
‘Browse Publications’, locate the article you want and follow the on-screen
instructions. You will be prompted to enter your credit card details.