Abstracts: June 16th, 2004

The course is designed to meet the needs of those with little understanding of PR/communications as well as those who require a refresher. The aim of this e-learning module is to help local authorities use public relations campaigns more effectively as a tool for communicating with key stakeholders, both internally and externally. Communication plays a vital role in how councils are perceived. In those councils rated as poor communicators, resident satisfaction was consistently lower than average and good service performance wasn’t matched by satisfaction ratings. Many councils have a better story to tell than they are actually telling. Completed assignments can be e-mailed to a qualified PR professional who will assess it and return it with feedback and an indication of whether it has met the required standard to pass the course. The module has been launched as part of the Connecting with Communities project.The course is available at: http://www.idea.gov.uk/communications/?id=prcampaign