A study of senior managers’ views by the Chartered Institute of Personnel and Development revealed that organisations in the UK are failing to embrace management innovation.

The study revealed that few organizations have got to grips with the potential of “Web 2.0 tools, such as Social Networking, Wikis, and Blogs, although their potential for changing the nature of management, such as how decisions are made, motivating employees, and coordinating activities, are profound.

Almost half of respondents believe that the attributes of Generation Y employees, those born after 1980, are different from those of previous generations. The report highlights that Generation Y employees expect jobs that accommodate their family needs and personal lives, and want their managers to get highly engaged in their development.

Among the respondents, less than a quarter stated that management innovation was given a high level of attention in their organizations. This is despite eight out of ten agreeing that management innovation is a driver of long-term success. Managers are seen to not have the necessary tools, experience or time to fully implement management innovation.

The report is available from the CIPD. http://cipd.co.uk