This programme is now available to view on localgov.tv the online television channel for public service modernisation. It describes how Northamptonshire County Council and Parity Solutions have successfully worked in partnership to develop a platform for the use of social media tools within the Council and for engaging citizens in service redesign.

The programme explains how social media is becoming increasingly important in organizations. It stresses need for local authorities and government departments to use social media to improve their communication both internally and within their citizen communities.

GBTV is a dedicated web-cast television channel for governors of public bodies, council members and senior executives across all public sector organisations and is available free to an unlimited audience at anytime, at any location via the internet.

The programme can be viewed at www.localgov.tv