Strategies for the Practitioner
Edwin Nevis (MIT Sloan School of Management, USA) , Joan Lancourt , Helen Vassallo (Worcester Polytechnic Institute, USA)
Before leaders can influence change, they must understand our fundamental resistance to it. In this book, the authors argue that because an organization is made up of many different perceptions of reality, there is no single method of influence that is powerful enough to transform an organization. Instead, leaders must seek multiple points of leverage to promote a new worldview. Drawing from research on resistance to change and case examples from such top companies as Motorola, AT&T, and Xerox, this book presents the key factors, strategies, and leadership skills behind successful “frame-breaking” organizational change.
ISBN: 0-7879-0240-3. Hardback. Â£25.95