David E Hussey
Using a top management approach, this book provides a strategic view of
innovation and demonstrates that it is more than just encouraging creativity. Chapters present current findings and new ideas from practitioners and academics in the field in the many aspects of the strategic management of innovation. The volume effectively covers the art of Strategic Innovation ranging from the need for strategic innovation as a counter to economic conditions, radical innovation rather than incremental innovation as the cornerstone for success. Explains how to plan and control innovation: suggest an organisation model to guide innovation management. It also covers some technological innovation.
ISBN 0-471-97472-2 238p