Book News: September 17th, 1998

Gill Ringland

A strategic management tool that helps organisations create their own future. In this book, readers learn all about powerful scenario planning tools that drastically magnify a manager’s ability to zero in on the most important emerging trends and develop sets of likely future scenarios from them. They also learn how to fashion dynamic strategies for taking advantage of whatever future emerges.

ISBN 0-471-97790-X 422