Edited by: Jane HenryIntended for managers and others who wish to increase their capacity to respond creatively to the challenges of the 1990s, this book is written in typical Open University style. The focus of the book is the impact of thought upon action, in particular changing thought creatively so as to bring about creative action. It shows how thinking patterns can limit perceived options and offers a variety of creative approaches to circumventing barriers in the mind. Jane Henry aims to encourage readers to try alternative perspectives and develop more helpful attitudes. She recognizes the place of internal psychological processes and external realities in successful creative ventures. This book is a companion volume to “Innovative Management” edited by Jane Henry and David Walker.
ISBN: 0-8039-8490-1 Publisher: Sage Publications Ltd. PRICE: ?45.00