Book News: October 3rd, 1998

Gill RinglandScenario planning is a strategic management tool that helps organisations create their own futures. In this book readers learn about the power of the process to dramatically magnify a manager’s ability to zero in on the most important emerging trends and develop sets of likely future scenarios from them. They also learn how to fashion dynamic strategies to take advantage of whichever future emerges.

ISBN 0-471-97790-X 1998 422pp Clot