Gill Ringland.A strategic management tool that helps organisations create their own futures. In this book readers learn about powerful scenario planning tools that dramatically magnify a manager’s ability to zero in on the most important emerging trends and develop sets of like future scenarios for them. They also learn how to fashion dynamic strategies for taking advantage of which ever future emerges. Contents include: review of corporate planning, background to scenario planning and the construction and use of scenarios.
ISBN 0 47197790X. 422pp