Book News: December 6th, 1999

Bradford, David L., Stanford Univ. / Cohen, Allan R., Babson CollegeThis management classic shows how middle managers–not just senior level executives–can break the mediocrity barrier and energize lackluster performance by enacting standards of excellence that motivate employees and transform organizations into industry leaders. Based on detailed observations of over 200 managers, this action-oriented book contains straightforward, practical advice on how to encourage employees to get routine jobs done creatively and productively while preparing them to take greater responsibilities. This is “the best book around on how to develop employees” according to Nation’s Business.

Published by Wiley  ISBN: 0-471-12724-8. 336 pages. 14 US dollars 95c.