Nils-Goran Olve and Jan RoySince the groundbreaking work of Caplan and Norton, the concept of the Balanced Scorecard has achieved increasing popularity. Many organisations have built theirobjectives around financial targets and goals of little relevance to a long term strategic vision, thus leaving a gap between strategy development and implementation. The Balanced Scorecard produces a more balanced view by also looking at customers, internal processes and learning growth. The book provides a comprehensive view of emerging Balanced Scorecard practice.
Published by Wiley ISBN 0471 98623 2. 362pp. 19 pounds 99p