By ROBERT M GRANTCurrently one of the best-selling strategy texts. Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. It describes the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives the tools to formulate and implement strategies in order to enhance the performance of the organization. Now in its fourth edition, this text has been thoroughly revised and updated.
Hardback (ISBN: 0631231358) Pages 568 Illustrations 100 figures, 45 tables. Paperback (ISBN: 0631231366). For more information , including contents listing and examination copy details, go to http://www.blackwellpublishers.co.uk/asp/book.asp