Book News: March 11th, 2002

Gerard P Hodgkinson and Paul SparrowThis book presents a psychological analysis of the strategic management process. It describes an extensive survey of research about many psychological aspects of strategic analysis. It provocatively argues for the existence and practical impact of a ‘strategic competence’ that integrates rationally, intuition, emotion and rules of thumb. In a world where technological developments are demanding ever faster strategic reaction it has become imperative to understand the psychology of strategizing. It is the first comprehensive treatment of a newly emerging field of study that uses established psychological and social principles to understand and begin to improve the processes of strategy formulation and implementation.

Published by Open University Press. ISBN 0 335 19903 8. Paperback 19 pounds 99p. <>