By Gill RinglandForecasts based on current trends, or estimates of growth based on history are in danger of becoming obsolete too quickly. The scenario planning techniques described in this book will enable anyone to think about uncertainty in a structured way. The overall message of the book is that scenarios are not predictions or forecasts, but they are powerful weapons in managing the uncertainties of the future.
Published by Wiley ISBN 0471 97790. Hardback 22 pounds 50 p.