By Julie Allan, Gerard Fairclough, and Barbara Heinzen.Story telling is now acknowledged as a rigorous approach, increasingly valued in business and public policy for its ability to offer fresh insights, raise awareness, enhance creativity and deal with complexity and uncertainty. Power of the Tale takes the everyday stories of life in a variety of organizations and suggests, not only why they are vital, but also how to start telling stories that could make a difference in a working environment. Tales, of the sort described in this book, are a powerful antidote to the overly analytical culture that afflicts many organizations today.
Published by Wiley <http://www.wiley.com> ISBN 0 470 84227 X. Price 33 pounds.