By Peter C. BrinckerhoffUntil very recently, popular belief held that business skills were not needed at charitable organizations. No longer. In order to deliver services charities need techniques such as marketing, cash flow analysis, property management, and good use of technology. The successful not-for-profit is really a mission-based business. In an era of rapid change, increasing competition, and the need for more accountability to governments, foundations, insurers, and donors, knowing how to innovate, compete, and take reasonable risks on behalf of the mission is critical. It is, in short, the era of the social entrepreneur. This book describes the techniques needed by the social entrepreneur with a focus on community wants and needs.
Published by Wiley – http://www.wiley.com Â ISBN: 0-471-36282-4. 45 US dollars.