By Terry PearceAs the cycle of change increases its speed, leadership communication is becoming more important than ever. Terry Pearce explains how the events of recent years, including the information revolution and the revelation of corporate scandals, have significantly increased the importance of authenticity in leadership to build loyalty in organizations. The book focuses on the source of a message for change, its development as a platform for leadership communication, and its many forms of expression from speeches to e-mails, memos, and even informal “water cooler” conversation. Pearce shows leaders in business, politics, and nonprofits how to communicate their values and vision to inspire commitment; he provides tools and examples from well-known leaders as well as less-known but effective change agents.
ISBN: 0-7879-6397-6. Published by Jossey-Bass. 25.95 US dollars.