By John M. BrysonThis revised edition shows leaders and managers of public and nonprofit organizations both how and why they should use strategic planning to improve the performance of their organizations. This expanded edition includes many examples to illustrate both successful and unsuccessful planning efforts, while new chapters address planning implementation, strategy evaluation and reassessment, and key leadership roles vital to effective strategic planning. In addition, the author presents a planning process used successfully by many public and nonprofit organizations–the Strategy Change Cycle–along with detailed guidance on its application.
Published by Jossey-Bass. ISBN: 0-7879-0141-5. 40.00 US dollars.