Book News: March 15th, 2004

By Margaret ParkinThe link between storytelling and the concept of change and transition is as old as some of the stories themselves. The author shows how and when to use stories to maximum effect. Tales for Change will immediately help managers, trainers, educators and coaches to reinforce key messages or stimulate fresh thinking.

The book includes 50 tried and tested tales that can be used in a change management context. These tales can be used to: communicate ideas; aid memorable learning; encourage brainstorming sessions; develop training and reflection as well as help those involved to cope with the stress of change, increase emotional intelligence levels and increase creativity.

ISBN:0749441062. 18.99 pounds.