By Chris Bilton.This book explores the relationship between the management of creativity and creative approaches to management and it challenges the stereotypical opposition between ‘creatives’ and ‘suits’. It draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden and the practical experience of individuals working in the creative industries.
It also looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Published by Blackwell. ISBN: 1405119969. 19.99 pounds.