By Joan Minieri and Paul GetsosThis book is an essential resource for grassroots organisers and leaders, students of activism and advocacy, and anyone trying to increase the civic participation of ordinary people. This how-to manual includes an in-depth analysis of how to launch and win a campaign and tools and guidelines for training people to lead their own campaigns and organizations. It also gives insights for using technology effectively, building more powerful alliances, and engaging in the social justice movement.
The authors share stories and tools from their nationally recognized and award-winning work of building a community-led organization, training community leaders, and conducting campaigns that changed public policy and delivered concrete results to tens of thousands of people.
Published by Jossey-Bass. ISBN: 978-0-7879-7909-6. 29.95 US dollars.