By Bob Matha and Macy Boehm.
Improve your leadership skills, even if you aren’t a “natural” communicator, with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble.
They explore why communication is crucial, how and when to do it, how to embed it in an organization’s culture, and how to measure results. They also show how internal communications professionals can improve an organization’s communication to the outside world.
Published by Jossey-Bass. ISBN: 978-0-470-20048-3 £14.99