By Steven Cohen, William Eimicke and Tanya Heikkila.
The fourth edition of this groundbreaking work synthesizes the current thinking in the field and presents practical lessons and tools in a highly accessible format.
The book is focused on helping real-world managers and managers-to-be meet the demands of their jobs head-on rather than working around the constraints of government. It offers a fresh approach to implementing effective management tools in a dynamic political, organizational, economic, and technological context.
Published by Jossey-Bass ISBN: 978-0-470-28244-1. 35.20 dollars US