By Mark Earls
The central principle of HERD is based on challenging our assumption that ‘the individual’ is the starting point from which to understand human behaviour.
By focusing on group behaviour, or ‘the herd’ rather than the individual, Mark Earls implies that we will have the key to a better understanding of human behaviour and better business and social policy initiatives to change it.
One of the core arguments to come out of Mark’s research is that the most important metric for any organization becomes the degree to which its people influence each other positively.
Importantly, cross-cultural studies reveal that the Western way of seeing humans and understanding human behaviour is the exception rather than the rule.This book uses non-Western sources (Asia and Africa) to undermine a Western mistake.
Published by Wiley. ISBN: 978-0-470-06036-0. £24.99