Book News: November 17th, 2009

By Arthur L. Jue, Jackie Alcalde Marr and Mary Ellen Kassotakis

Today’s networking technologies, wikis, blogs, and social networking sites, are changing how we build professional relationships and work collaboratively. In this insightful book, three organisational development experts from Oracle Corporation offer down-to-earth strategies for leveraging the power of social media to build more effective and agile organisations, engage employees, and sustain competitiveness.

The authors offer practical advice for using social media to increase organizational effectiveness. They also present proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools.

They show how to tap into the power of social networks to improve organisational performance. They demonstrate how social media will help organisations thrive for years to come by drawing on case studies from a range of companies.

Published by Jossey Bass ISBN: 978-0-470-40543-7. US $29.95