By Joel Kurtzman
From one of the most respected names in business and leadership, a rare look at the specifics of how great leaders achieve “common purpose” and success within their organizations.
Common purpose is that rare, almost-palpable experience that happens when a leader coalesces a group, team or community into a creative, dynamic, brave and nearly invincible we. It happens the moment the organization’s values, tools, objectives and hopes are internalized in a way that enables people to work tirelessly towards a goal.
Common purpose is rarely achieved. But Kurtzman has observed that when a leader is able to bring it about, the results are outsized, measurable and inspiring.
Based on all new interviews with some of the most dynamic, successful, and enduring leaders, Common Purpose sheds new light on the meaning of leadership, the crucial qualities of leaders, and most importantly, how to lead.
Published by Jossey Bass. ISBN: 978-0-470-49009-9. US $27.95