In her book Claire Diaz-Ortiz describes the most effective tactics for tapping into the power of Twitter as a real time information network. As Twitter’s head of corporate social innovation and philanthropy, she shares the same strategies she offers other organisations.
The book is filled with dynamic examples which show how top organisations use the power of Twitter to make a difference.
Step by step Diaz-Ortiz walks you through a proven process to show why organisations need a Twitter strategy, how the five step process delivers results and the best practices for using Twitter to deliver the strategy.
Published b y Jossey-Bass. ISBN: 978-1-1180-6193-0. £16.99