In this book Jay Oatway describes how to use social media to become a social leader.

The author takes a totally different approach to other social media books, concentrating not on the media, but on the message. He describes how to build the sort of relationship in social media that will accelerate your growth and magnify your influence. He explains how to track your social capital so you can improve it.

He also explores the fundamentals at work beneath all social media. He interweaves a sociological analysis of why social media has become all important during recent history with down-to-earth advice on how to become a social leader.

Published by Wiley. ISBN 978-1-119-94071-5. £16.99