Ines Mergel has produced an easy-to-read guide to the development of a successful social media presence for government organizations.
Stocked with real-life examples and case studies, the book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization.
Each chapter in Social Media in the Public Sector starts with a review of the current state of the public administration literature and how government 2.0 activities can potentially challenge or change the existing paradigms.
This is followed by an overview of each of the tools used to increase participation, transparency and collaboration. At the end of each chapter, recommendations for implementation processes are summarized.
Published by Jossey-Bass. ISBN: 978-1-1181-0994-6, £48.00