Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing.
The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. It advocates a new way to solve today’s toughest problems in business, education and government. The doctrine is based on a landmark survey and results from Young & Rubicam’s respected Brand Asset Valuator’s global survey, as well as on-the-ground interviews in 18 countries.
The authors show how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
Published by Jossey-Bass. ISBN: 978-1-1184-5295-0. £18.99