The Civil Service College has launched a new marketing training programme for civil servants. The Advanced Certificate in Marketing Management Practice, developed and run in conjunction with the Chartered Institute of Marketing (CIM), applies the principles and practice of marketing to the particular challenges faced by government practitioners.
The programme takes account of the differences between the private and public sectors. For example in the public sector it is often necessary to follow rules for pricing and procurement. There are also instances when the relationship between marketeer and consumer is compulsory, unlike those in the private sector.
The programme consists of seven modules, each lasting between two and five days, with a total teaching time of 20 days. Assessment is by examination for six of the modules, and a project. The Advanced Certificate is awarded on successful completion of all seven modules, which are also open to those not seeking the qualification.
Further details of the programme, which begins in May, can be obtained by contacting Gareth Morris at the Civil Service College on 01344 634277.